Kaya Kolektif | Graphic, Branding, Packaging Design

The client came to us with an initial logo draft for their new smoothie brand. They envisioned a brand made with premium ingredients, targeted to urban adults and young families, something approachable for the mass market, yet still fresh, cool, and distinctive on packaging.

We explored several creative routes to translate this vision, from more expressive directions to cleaner, more minimal approaches. Through close collaboration, we refined and narrowed down the direction that felt most aligned, continuously iterating on the logo and overall visual language.

The final identity strikes a balance between warmth and freshness, with a playful edge that feels inviting rather than overly stylized. A mascot was introduced to create a stronger emotional connection, making the brand more relatable across different age groups.

Supported by a thoughtful color palette and clean design system, the brand feels fun and lively without being overwhelming, allowing it to stand out confidently across cups, packaging, and everyday touchpoints.

Creative Director: Mariska Adriani, Fennysia Wijaya
Agency and Photography: The Sparks Asia
Graphic Designer: Mariska Adriani, Lavilia Dinda
Motion Designer: Maura Shafa